Hinge Will Give You $100 If You Go on a Date for National Day of Unplugging – Adweek

You’ll have to prove you scheduled a date on a custom website

Hinge has a total of $25,000 in gift cards for the promotion, running March 6-7.

If you schedule a Hinge date this weekend, you might be able to score $100.

Timed to National Day of Unplugging on March 6, the dating app has announced a new incentive for users to schedule IRL dates. The brand will offer 250 users $100 e-gift cards if they pause their Hinge accounts and schedule a date within a 24-hour time period beginning 4 p.m. ET Friday.

To get “reimbursed” for their date, users will have to prove they met up. Hinge has introduced a microsite for the promotion, unplugwithhinge.com, where users will have to fill out a “We Met” survey to confirm their date, using their name and email associated with their account.

merchandise shop that sold products meant to be destroyed.

The brand’s promotion runs through March 8 (or whenever $25,000 in gift cards is claimed) and will offer the prizes on a first-come, first-serve basis. Hinge, which was acquired by OKCupid and Tinder owner Match Group in 2019, has previously used creative out-of-home messaging and social media partnerships with brands like Snapchat to get more consumers to download the app.

Hinge isn’t the only brand to recently offer consumers cash as part of a promotion. In fall 2019, CBD-infused beverage brand Recess set aside $3,000 to pay consumers $3 each to share its post on Instagram.

Jewish arts and culture nonprofit Reboot launched National Day of Unplugging in 2009 to raise awareness of the potential long-term impact of smartphone use on mental health. For the 11th event on Friday, the nonprofit is co-hosting partner events and programs including “The Technology of Human Connection,” a conversation forum with Facebook in New York.


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